Dovetale flagged one account that claimed to be someone named Meg Cragle because it was part of a group of profiles that had made one or two unrelated posts and contained similarly worded bios of exactly 99 characters that ended with ellipses.
(An influencer with a high number of followers from Turkey, Brazil and China, for instance, can raise red flags for Dovetale, which has frequently seen fake followers come from those countries.) Dovetale said it uses more than 50 metrics to analyze the Instagram followers of popular accounts, including the language in the bios, the rate at which they hit “like” and “follow,” and their country of origin. That means new kinds of detective work are needed for brands that still want the endorsements of the young and hip online. She added that she knew people with two million followers who charge $40,000 per post. Latimer, who has worked with brands including Lush Cosmetics and Hollister, said that she charged about $1,200 for a branded post. “Even though brands are looking for engagement more, the actual pay and compensation that influencers are getting is still based on the follower number,” said Alivia Latimer, a photographer with about 102,000 Instagram followers. These social media stars can often fetch thousands of dollars for one post promoting a product. That has provoked concern among brands and their agencies, which often rely on metrics like the number of followers an account has when hiring people on YouTube and Instagram to promote their products. Some of these fake accounts, in an attempt to seem legitimate, use personal information from real people without their knowledge. Marketers are flocking to businesses like Dovetale, prompted by revelations like those in a recent investigation by The New York Times that detailed the booming industry of people buying fake followers and fraudulent engagement on Twitter and other social media sites. It then packages that information for marketers, who are increasingly skeptical of the audience numbers that often determine how much money social media stars can command from advertisers. Schmidt co-founded in 2016, has devised a range of tactics to identify large numbers of fake accounts that follow popular Instagram personalities.
#Instagram bot follower software#
Dovetale, a four-person software company Mr.
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